The order of business today is to get noticed. The more shocking and inflammatory the comments the greater the attention given. The 24 hour news cycle, social media, youtube videos and the list goes on. This is not a new concept. Howard Stern was once labeled the “Shock Jock” for his syndicated radio show. People tune in when there is controversy. When I was growing up in the 1970’s, a school fight would grab everyone’s attention. Why do we seek to be shocked in our daily lives?

Maybe, doing the right thing appears to be dull, boring, lackluster you can fill in your own adjectives. Doing the right thing today means your blog might not get read, your podcast never heard, your actions never acknowledged. Yet, we know inherently doing the right thing will bring satisfaction to our lives. We have observed this ongoing decline in behavior and we gasp at the actions of other people, but like a train wreck we cannot turn away from it.

One way to combat such behavior is don’t watch it. It is really that simple. If a company does inappropriate things, your greatest vote is with your wallet. If a news agency is not credible with their reporting, don’t watch it. They will soon adapt to a better format or they will cease to exist.

The race to the bottom is now in free fall. If you wish to change society and the material being delivered to you daily, do not be a safety net to these organizations. Accordingly, if you are always complaining about these things, you might be the problem. Let’s allow those that are racing to the bottom the freedom to get there as quickly as possible, and then be soon forgotten.